The company is a market leader in fresh milk and produces a range of full cream, flavoured and modified fresh and UHT milks, with leading brands such as PURA, BIG M, Farmers Union, Masters and Classic.
The PURA brand is the country's number one milk1 with a product offering that includes PURA Light Start, PURA Tone and PURA full cream milk.
National Foods is also home to BIG M, the country's most popular flavoured milk brand and, along with Farmers Union Iced Coffee, Classic and the Masters brand in Western Australia, National Foods currently has almost half the national flavoured milk market.
The company also operates in the soy beverage market through a joint venture partnership with Vita International Holdings Ltd of Hong Kong.
1 Dairy Australia data July 2007